I help brands turn web pages into measurable revenue.
Senior web designer with 10+ years in content operations, landing-page design, and Adobe Experience Manager. I find the repeatable design changes that move conversion, then build them to scale across brands.
The skills I apply daily.
These are the responsibilities I deliver on day to day.
Design pages for conversion
Design landing and presale pages and make the design decisions behind winning test variants. These are the changes that grow conversion and revenue.
Build reusable systems
Turn one-off wins into components and workflows that deploy across the entire brand portfolio, so improvements scale.
Own CMS quality & operations
Manage content in Adobe Experience Manager and proprietary platforms, QA pages across the team, and document processes to establish repeatable practices.
Bridge creative & development
Act as liaison across teams, including migrating brands onto a unified content platform, keeping work aligned and on schedule.
What I bring to the role.
Each capability, paired with the work that proves it.
Adobe Experience Manager
CMSConversion-Focused Design
GrowthHTML / CSS
Front-endAdobe Creative Suite
DesignWeb & Graphic Design
CraftReusable Component Design
SystemsA 2025 win, in detail.
One example focused on the outcome rather than the visuals. More available on request.
Small, replicable design changes implemented to scale across brands.
Working from a control page, I designed two variants: one focused on typographic emphasis, the other on branded styling. The goal wasn’t a big redesign; it was subtle design changes that could be replicated across the brand portfolio if they won. They did, and the branded variant drove my largest traffic-segment lift of the year.
“His attention to detail is unmatched on the design team — and he’s the strongest at taking existing creative and making incremental improvements that boost conversion.“
Where I’ve done it.
Senior Web Designer
Conversion-focused page design across a portfolio of health and wellness brands; reusable component and workflow design; QA across the team’s pages; cross-functional support for platform migration.
Freelance Web, Brand & Graphic Designer
End-to-end web and brand design for clients across entertainment, hospitality, and the U.S. Navy. Managing full project lifecycles from discovery through launch.
Web Content Manager
Led a full departmental website redesign in Adobe Experience Manager across six program areas; supervised a team of graphic designers; served as lead copywriter and proofreader for departmental communications.
The formal grounding.
B.S. Information Technology Management
Western Governors University
ITIL 4 Foundation
Axelos · IT Service Management
The person behind the work.
We all have a snack that is personal to us because one night, we only had a bunch of ingredients that don’t go together, but somehow, we made something we didn’t realize would become our new favorite snack. That’s sort of what my interests look like.
I enjoy writing and have proudly self-published two novels, three novellas, and several short stories. I then designed an app where other indie writers can submit their work and then present it to readers who typically struggle to read.
I love learning about artists and creating art so I studied art history until I landed a role to do web design for a renowned institution (that’s another story).
I am passionate about efficiency and helping health and wellness businesses, small and large, reach as many customers as possible so more people can have the best life possible.
I’ve taken all of these ingredients to make a life where I try to find happiness and purpose in everything I do.
Let’s talk about the role.
Open to remote opportunities in web content management, web operations, and conversion-focused design especially in health and wellness. If your team needs measurable results from the page out, reach out.